Sweet Home Pet Care

The challenge

Sweet Home Pet Care offers dog day care, private boarding and in-home visits across Sydney. Pet owners need to trust a carer before booking, and the business needed a premium online presence with a simple way to book.

For NDIS and care providers, families and participants research carefully before making contact. Visibility for high-intent searches and clear trust signals decide who gets the first phone call.

Work delivered

A premium website was created with clear service pages, plans and discounts, and an online booking path on every page.

Trust signals such as care approach, regular updates and reviews were placed close to booking points to reduce hesitation.

Local search optimisation helped Sydney pet owners find the service, with bookings tracked as the key measure.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

260% increase in online bookings. A premium in-home pet care website for a Sydney pet sitting and boarding business, with online booking and clear service plans.

The client reports a 260% increase in online bookings following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.