01The challenge
LiveWell has supported Australians from diverse cultural backgrounds to live well at home since 1984, but its online presence did not reflect that experience. Families searching for home care in their own language struggled to understand services, fees and how to start, so many enquiries never happened.
For NDIS and care providers, families and participants research carefully before making contact. Visibility for high-intent searches and clear trust signals decide who gets the first phone call.
02Work delivered
The website was restructured around how families choose home care: clear pages for care options, services, fees and careers, with a prominent 1300 number and contact path throughout.
Multilingual messaging and culturally inclusive imagery were used to make the provider feel familiar to the communities it serves, and each service page was written to answer the questions families ask before calling.
Search optimisation targeted home care and aged care queries, and reporting focused on calls and enquiry forms rather than traffic alone.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03The outcome
312% increase in home care enquiries. A multilingual home care website for one of Australia's longest-standing aged care providers, built to help culturally diverse families find support and call.
The client reports a 312% increase in home care enquiries following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.
See the full breakdown in the outcomes section below.
