01The challenge
SuperSealed needed to connect its leak-repair expertise with homeowners actively seeking help in Melbourne. The project record describes weak visibility for urgent local searches, service differentiators buried on the website, and paid campaigns without a clear connection to booked jobs. Enquiries needed to relate to specialist leak repair, not general renovation work.
For home improvement businesses, most work starts with an urgent local search or a referral checked online. If the website does not turn that visit into a call or quote request, the job goes to a competitor.
02Work delivered
Dedicated landing pages were created for individual repair services, supported by Google Business Profile optimisation and a content hub answering homeowner questions about leaks. This gave local search visitors a more direct path from their repair problem to the relevant service and quote request.
The Google Ads account was rebuilt to remove renovation-related searches and focus on the Melbourne service area. Tracking covered form submissions, phone calls and online quote requests, allowing campaign decisions to reflect genuine enquiries and cost per booked job.
Social content used repair before-and-after photographs, customer video stories and educational material about grout and leak problems. The purpose was to show the work clearly and make it easier for homeowners to request a quote with confidence.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03The outcome
180% increase in booked jobs. Service-specific SEO, targeted Google Ads and quote tracking for a Melbourne leak-repair specialist.
The published outcomes report a 180% increase in monthly booked jobs across all channels and 195% organic traffic growth. A start date, end date and booking baseline are not specified. The source uses differing keyword-growth figures, so keyword growth is not presented as a single reconciled result.
See the full breakdown in the outcomes section below.
