01The challenge
RoofFix Sydney specialises entirely in tiled roofs, but homeowners searching for urgent repairs or restorations need to see that specialism and reach the business quickly. The priority was a website that made the tiled-roof focus obvious and turned visitors into free-quote requests or phone calls.
For home improvement businesses, most work starts with an urgent local search or a referral checked online. If the website does not turn that visit into a call or quote request, the job goes to a competitor.
02Work delivered
The website leads with the tiled-roof specialism and a free-quote form above the fold, letting visitors choose the service they need: roof repair, tiling, restoration, cleaning or pressure washing. A click-to-call button keeps the phone number one tap away on mobile.
Dedicated service pages cover roof repairs, gutter cleaning and restoration, each written for Sydney homeowners and supported by before-and-after imagery so visitors can judge the quality of the work.
Trust messaging highlights the commitment to quality and specialist expertise, giving homeowners reasons to choose a focused roofer over a general builder.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03The outcome
217% increase in booked jobs. A specialist tiled-roof website for a Sydney roofer, with dedicated service pages and a free-quote form and call button on every visit.
The client reports a 217% increase in booked jobs following the website and local search work. A baseline and measurement period are not specified, so the figure is presented as reported rather than as a verified comparison.
See the full breakdown in the outcomes section below.
