Home improvement · Adelaide, SA
An Adelaide SEO project aligning technical foundations and service content with an established local business.
Online visibility did not reflect the business’s established Adelaide reputation.
For home improvement businesses, most work starts with an urgent local search or a referral checked online. If the website does not turn that visit into a call or quote request, the job goes to a competitor.
The published project describes an SEO audit, keyword mapping, technical and on-page optimisation, content restructuring and link-building.
Services involved
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
161% increase in organic traffic. An Adelaide SEO project aligning technical foundations and service content with an established local business.
The published comparison references February–September 2025.
See the full breakdown in the outcomes section below.
Execution timeline
Built
Launched
Optimised
Ongoing
The outcomes
Headline result
161%
increase in organic traffic
Home improvement
Adelaide, SA
195%
organic traffic growth
Local SEO, paid search and social campaigns with clearer conversion tracking for an Adelaide installer.
Home improvement
Melbourne, VIC
180%
increase in booked jobs
Service-specific SEO, targeted Google Ads and quote tracking for a Melbourne leak-repair specialist.
Home improvement
Sydney, NSW
217%
increase in booked jobs
A specialist tiled-roof website for a Sydney roofer, with dedicated service pages and a free-quote form and call button on every visit.
Let's talk
We’ll look at your goals, where growth is getting stuck and the first priorities across marketing, conversion and team capacity.
