Professional services · Perth, WA

LIFE Financial Planners

Life-stage service pages, local SEO and Google Ads for a Perth financial planning practice.

193%increase in advice enquiries

LIFE Financial Planners website and campaign

The challenge

LIFE Financial Planners is a Perth practice advising families, pre-retirees and retirees. Financial advice is a high-trust decision, so the practice needed to reach the right life-stage audiences and make a first conversation easy to start.

In this market, customers research online before they make contact. The businesses that are easy to find, easy to trust and easy to enquire with win the work.

Work delivered

Service pages were organised around life stages, including family years, pre-retirement and retirement, so visitors could find advice relevant to their situation.

Local SEO and Google Ads targeted financial planner and retirement advice searches in Perth.

Enquiries were tracked by life stage so the practice could see which audiences were booking first meetings.

Services involved

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

193% increase in advice enquiries. Life-stage service pages, local SEO and Google Ads for a Perth financial planning practice.

The client reports a 193% increase in advice enquiries following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.

Documented services

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Execution timeline

How the work rolled out

01
Built
- Enquiry tracking for specific life stages
- Retirement and family advice service pages
- Perth local search competitor analysis
02
Launched
- Google Ads for Perth financial planning searches
- Optimised Google Business Profile for local visibility
- Targeted pre-retiree landing pages
03
Optimised
- Refined keyword targeting for high-intent advice seekers
- Improved conversion paths on life-stage pages
- Negative keyword lists to filter irrelevant traffic
04
Ongoing
- Monthly reporting on advice meeting bookings
- Local SEO maintenance for Western Australia suburbs
- Continuous testing of search ad copy

The outcomes

What the work delivered

Headline result

193%

increase in advice enquiries

193% increase in advice enquiries achieved through targeted life-stage service pages and local search
First meetings tracked by specific audience segments including families and those approaching retirement
Dominant organic visibility for financial planner and retirement advice searches across the Perth region
Integrated Google Ads and SEO strategy delivering consistent leads for the practice advisory team

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