Professional services · Inner West Sydney, NSW

Benson Law

Practice-area SEO, Google Ads and a consultation-first website for an Inner West Sydney law firm.

258%increase in consultation requests

The challenge

Benson Law is a law firm in Sydney’s Inner West offering family, property, conveyancing, estates and business legal services. People searching for a lawyer often compare several firms quickly, so the firm needed to be found and make a free initial consultation easy to request.

In this market, customers research online before they make contact. The businesses that are easy to find, easy to trust and easy to enquire with win the work.

Work delivered

A consultation-first website puts a Get a Free Initial Consultation form on the homepage, letting visitors choose their matter type, with click-to-call in the header.

Practice-area SEO and Google Ads targeted Inner West Sydney searches for each legal service.

Consultation requests were tracked by matter type so marketing could be judged on qualified enquiries.

Services involved

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

258% increase in consultation requests. Practice-area SEO, Google Ads and a consultation-first website for an Inner West Sydney law firm.

The client reports a 258% increase in consultation requests following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.

Documented services

Discuss your growth priorities

Execution timeline

How the work rolled out

01
Built
- Consultation first website with matter type selection
- Form and click to call tracking implementation
- Legal practice area service page structure
02
Launched
- Inner West Sydney targeted search campaigns
- Conveyancing and family law specific landing pages
- Practice area search engine optimisation campaign
03
Optimised
- Refined keyword targeting for qualified legal enquiries
- Improved conversion rates on free consultation forms
- Negative keyword filtering for irrelevant legal searches
04
Ongoing
- Monthly performance reporting by legal matter type
- Content updates for Sydney property and estate law
- Local search visibility across Inner West suburbs

The outcomes

What the work delivered

Headline result

258%

increase in consultation requests

258% increase in consultation requests across all legal practice areas for the firm
Qualified lead tracking allowing the firm to measure enquiries by specific legal matter
Improved visibility for high intent searches across Sydney Inner West suburbs and surrounds
Streamlined website user experience prioritising the free initial consultation request for new clients

More results

Professional services

Renée C Smith

Sydney, NSW

210%

increase in editing enquiries

A personal-brand website and search content for a Sydney fiction and academic editor and proofreader.

Read the case study

Professional services

Admin Vibes

Adelaide, SA

272%

increase in discovery calls booked

Local SEO and a booking-led website for an Adelaide virtual assistant and remote business support service.

Read the case study

Professional services

LIFE Financial Planners

Perth, WA

193%

increase in advice enquiries

Life-stage service pages, local SEO and Google Ads for a Perth financial planning practice.

Read the case study

Let's talk

Build a business ready for growth.

We’ll look at your goals, where growth is getting stuck and the first priorities across marketing, conversion and team capacity.

Book a Growth Review