Renée C Smith

The challenge

Renée C Smith is a Sydney editor and proofreader working with fiction authors and academic writers. Clients choose an editor on trust, so the business needed a personal, credible online presence that showed expertise and turned visitors into enquiries.

In this market, customers research online before they make contact. The businesses that are easy to find, easy to trust and easy to enquire with win the work.

Work delivered

A personal-brand website introduces Renée and her editing and proofreading services, with clear service pages for fiction and academic work and an easy contact path.

Search content and a blog address questions authors and students ask before hiring an editor, building visibility for editing and proofreading searches.

Enquiry tracking shows which pages and topics lead to new client conversations.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

210% increase in editing enquiries. A personal-brand website and search content for a Sydney fiction and academic editor and proofreader.

The client reports a 210% increase in editing enquiries following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.