01The challenge
La Viso Clinics, a skin, wellness and medical aesthetics clinic in Carrara on the Gold Coast, was generating enquiries that were not consistently converting into booked appointments. Follow-up depended on the team manually chasing each enquiry between treatments, so response times varied and good leads went quiet. The clinic needed its advertising to attract the right clients and a reliable way to move every enquiry towards a confirmed booking.
For clinics, patients compare credentials, treatments and reviews before booking. Practices that are hard to find locally, or that cannot show clinical trust, lose bookings to competitors before the first enquiry.
02Work delivered
Google and Meta campaigns were restructured around the clinic’s core treatment categories and local service area, so spend concentrated on people actively researching skin and aesthetics treatments within travelling distance of the Carrara clinic. Creative and messaging reflected the clinic’s personalised, natural-results positioning rather than generic beauty advertising.
Enquiry-to-booking automation was introduced so every new enquiry received a prompt, consistent follow-up, with the clinic’s online booking path made easy to reach from each campaign. Approved automation handled the first response and qualification, with hand-off to the team for anything that needed a personal conversation.
Reporting was shifted away from clicks and impressions towards the numbers the clinic actually runs on: enquiries received, bookings made and the ratio between them, so campaign decisions could be judged on booked appointments rather than traffic.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03Illustrative target — not an achieved result
280% illustrative target: increase in booked appointments. Google and Meta campaigns plus AI-assisted enquiry follow-up for a Gold Coast skin and aesthetics clinic. The percentage shown is an example target, not an achieved or forecast result.
The client reports a significant increase in the lead-to-booking ratio following the campaign and automation work. A consistent measurement period and baseline are not specified, so no percentage figure is claimed.
See the full breakdown in the outcomes section below.
