Inspire & Innovate

The challenge

Inspire & Innovate is a childcare and early learning centre in Baulkham Hills supporting children aged 0 to 12. Parents compare many centres before choosing, and the centre needed its warm, home-like approach to come through online and lead to tour bookings.

For NDIS and care providers, families and participants research carefully before making contact. Visibility for high-intent searches and clear trust signals decide who gets the first phone call.

Work delivered

A family-first website was designed around the decision parents are making, with clear childcare, OSHC and enrolment pages and a Book a Tour button throughout.

Local search optimisation targeted Baulkham Hills childcare searches, and news content kept the site fresh and useful for current and prospective families.

Tour booking enquiries were tracked as the core outcome, rather than page views.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

198% increase in tour bookings. A warm, family-first website for a Baulkham Hills childcare and OSHC centre, with a Book a Tour path on every page.

The client reports a 198% increase in tour bookings following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.