Durdans Support Services

The challenge

Durdans Support Services, based in Mawson Lakes, Adelaide, helps people new to the NDIS as well as experienced participants. Many visitors were unsure whether they were eligible or how to apply, and dropped off before speaking to the team.

For NDIS and care providers, families and participants research carefully before making contact. Visibility for high-intent searches and clear trust signals decide who gets the first phone call.

Work delivered

Guides on NDIS eligibility, how to apply and how to contact the NDIS were added as helpful entry points, each leading to a clear enquiry option.

Location pages and testimonials built local trust across the areas Durdans serves, while FAQs addressed common hesitations.

Lead capture and follow-up were tightened so referrals from coordinators and families reached the right person quickly.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

350% more qualified referrals. Location pages, eligibility guides and lead capture for a Mawson Lakes NDIS provider helping participants navigate the scheme.

The client reports a 350% increase in qualified referrals following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.