01The challenge
Beyond Assist, a registered NDIS provider in Adelaide offering 24/7 care, accommodation and community participation, was competing with many similar providers in local search. Participants and support coordinators needed to quickly see the services offered and trust the team before calling.
For NDIS and care providers, families and participants research carefully before making contact. Visibility for high-intent searches and clear trust signals decide who gets the first phone call.
02Work delivered
Local SEO was built around Adelaide NDIS search terms, with dedicated service pages for supported independent living, daily tasks, transport and community participation.
The homepage was rebuilt to lead with the provider's promise, staff introductions and a visible phone number, so participants and families could make contact in one step.
Google Business Profile optimisation and enquiry tracking connected search visibility to the calls and forms the team actually received.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03The outcome
285% increase in NDIS participant enquiries. Local SEO and a conversion-led website for an Adelaide registered NDIS provider offering 24/7 support, SIL and community participation.
The client reports a 285% increase in NDIS participant enquiries following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.
See the full breakdown in the outcomes section below.
