01The challenge
The published project describes Trident Cucina, presented here as Trident Pizzeria & Bar, competing for diner attention in Brisbane. Its website and search presence did not effectively showcase the dining experience or guide visitors towards reservations and takeaway orders. Broad, low-intent advertising also made it harder to reach diners actively looking for Italian food locally.
In hospitality, diners choose where to eat from search results, maps and photos. A venue that is hard to find or slow to book loses covers to the venue next door.
02Work delivered
Local search improvements included location-specific landing pages, menu-page optimisation and Google Business Profile work. These changes aligned the website with the practical information diners need when choosing a restaurant and deciding whether to book or order.
Visual social content, targeted social advertising and customer review management were used to build awareness of the food and dining experience. The strategy connected discovery with the restaurant’s booking and takeaway journeys.
Google Ads campaigns were restructured with refined keyword targeting and conversion tracking. The published project describes coordinated SEO, PPC and social activity rather than separate campaigns judged only by traffic volume.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03The outcome
290% growth in online orders. Local search, menu-page improvements and targeted campaigns for a Brisbane Italian restaurant.
The published introduction attributes 290% growth to online orders; it does not provide a baseline or a consistent measurement period. This result is distinct from lead, booking and traffic figures elsewhere in the project record.
See the full breakdown in the outcomes section below.
