01The challenge
Total Clad & Coat is a cladding and rendering contractor serving Melbourne, VIC. Homeowners and businesses searching for this kind of work compare several local providers quickly, and the business needed to appear in those searches and give visitors a clear reason to get in touch rather than moving on to a competitor.
For home improvement businesses, most work starts with an urgent local search or a referral checked online. If the website does not turn that visit into a call or quote request, the job goes to a competitor.
02Work delivered
The website was organised around the services customers actually search for, with dedicated pages explaining each service, the areas covered and what to expect, plus a clear call or quote option on every page.
Local search work focused on Melbourne, VIC and surrounding suburbs, including Google Business Profile optimisation, location-relevant content and technical improvements so the right pages ranked for high-intent searches.
Enquiry tracking was set up so reporting centred on rendering and cladding projects rather than clicks and impressions, giving the business a clear view of what marketing was producing.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03The outcome
233% increase in cladding and rendering leads. Search visibility and a conversion-focused website for a Melbourne, VIC cladding and rendering contractor, built to turn local searches into rendering and cladding projects.
The client reports a 233% increase in cladding and rendering leads following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.
See the full breakdown in the outcomes section below.
