01The challenge
Static Solar is a solar, battery and electrical installer serving Tweed Heads & Gold Coast. Homeowners and businesses searching for this kind of work compare several local providers quickly, and the business needed to appear in those searches and give visitors a clear reason to get in touch rather than moving on to a competitor.
For home improvement businesses, most work starts with an urgent local search or a referral checked online. If the website does not turn that visit into a call or quote request, the job goes to a competitor.
02Work delivered
The website was organised around the services customers actually search for, with dedicated pages explaining each service, the areas covered and what to expect, plus a clear call or quote option on every page.
Local search work focused on Tweed Heads & Gold Coast and surrounding suburbs, including Google Business Profile optimisation, location-relevant content and technical improvements so the right pages ranked for high-intent searches.
Enquiry tracking was set up so reporting centred on in-home energy assessments rather than clicks and impressions, giving the business a clear view of what marketing was producing.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03The outcome
295% increase in solar quote requests. Search visibility and a conversion-focused website for a Tweed Heads & Gold Coast solar, battery and electrical installer, built to turn local searches into in-home energy assessments.
The client reports a 295% increase in solar quote requests following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.
See the full breakdown in the outcomes section below.
