Mick Barlow Property

The challenge

Mick Barlow Property brings over 30 years of experience across sales, management and development in Canberra. The agency needed an online presence that matched that experience and gave sellers and landlords a reason to request an appraisal.

In property, buyers, sellers and landlords shortlist agencies online long before they make contact. The businesses that appear credible and easy to reach win the appraisal and the listing.

Work delivered

A premium website was built around the agency's core services of selling, buying, renting and property management, with listings and team credibility front and centre.

Local search work targeted Canberra suburbs and appraisal-intent searches.

Appraisal requests and management enquiries were tracked as the key outcomes.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

264% increase in appraisal requests. A premium agency website and local search presence for a Canberra property team covering sales, rentals and property management.

The client reports a 264% increase in appraisal requests following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.