Agent Partner

The challenge

Agent Partner is a national service that connects home sellers with the best local real estate agent. Its model depends on steady, affordable seller leads, in a market where portals and agencies dominate search.

In property, buyers, sellers and landlords shortlist agencies online long before they make contact. The businesses that appear credible and easy to reach win the appraisal and the listing.

Work delivered

Lead-generation landing pages were built around the free, no-obligation agent comparison, with a short form on every page.

Search campaigns and SEO targeted sellers comparing agents and researching selling costs in their suburb.

Reporting focused on qualified seller leads and cost per lead rather than clicks.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

342% increase in seller leads. Lead-generation pages and search campaigns for a national agent-selection service that matches home sellers with top local agents.

The client reports a 342% increase in seller leads following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.