Italian Porphyry

The challenge

Italian Porphyry supplies a natural stone that many Australian homeowners, landscapers and architects are unfamiliar with. The business needed a website that explained the material, showed its finished appearance and made it easy to enquire.

For home improvement businesses, most work starts with an urgent local search or a referral checked online. If the website does not turn that visit into a call or quote request, the job goes to a competitor.

Work delivered

The website is built around a visual portfolio of porphyry projects, letting visitors see the stone in paving, driveways and landscaping before reading technical detail. Messaging connects the product with decades of Italian craftsmanship.

Clear call-to-action buttons and a prominent phone number appear throughout so homeowners and specifiers can move from inspiration to a conversation without searching for contact details.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

167% increase in organic traffic. A portfolio-led website presenting Italian porphyry stone for paving and landscaping, built to turn browsing homeowners and specifiers into enquiries.

The client reports a 167% increase in organic traffic. A start date, end date and traffic baseline are not specified, so the figure is presented as reported rather than as a verified comparison.

See the full breakdown in the outcomes section below.