Golden Care Centre

The challenge

Golden Care Centre provides NDIS home and community support and Supported Independent Living across Melbourne. Its services were broad but hard to find in search, so participants researching SIL or in-home support rarely reached the site.

For NDIS and care providers, families and participants research carefully before making contact. Visibility for high-intent searches and clear trust signals decide who gets the first phone call.

Work delivered

Each core service received its own search-focused page, explaining eligibility, what support includes and how matching with support workers works.

A blog programme answered common NDIS questions, building topical depth and giving coordinators useful material to share.

Technical SEO and clear calls to action on every page turned the new visibility into phone calls and contact form enquiries.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

240% growth in organic traffic. Service-led SEO pages for a Melbourne NDIS provider covering home and community support and Supported Independent Living.

The client reports a 240% growth in organic traffic following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.