Zenith Products

The challenge

Zenith Products is an Australian-owned solar and garden lighting brand. Online shoppers compare products and prices across many stores in seconds, so the business needed to reach buyers ready to purchase and make it easy for them to check out.

In ecommerce, shoppers decide in seconds whether a store feels trustworthy enough to buy from. Product discovery, reviews and a smooth path to checkout decide whether traffic becomes revenue.

Work delivered

Conversion-focused product pages, Shopping campaigns and SEO for outdoor lighting were set up around the products that matter most to the business, with campaign structure matched to margins and best sellers.

Product and collection pages were improved with clearer descriptions, trust signals, delivery information and stronger calls to action, reducing friction between landing and checkout.

Ecommerce tracking was configured so reporting focused on orders, revenue and return on ad spend rather than clicks and impressions.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

289% increase in ecommerce conversions. Conversion-focused product pages, Shopping campaigns and SEO for outdoor lighting for an Australian-owned solar and garden lighting brand.

The client reports a 289% increase in ecommerce conversions following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.