01The challenge
The published ecommerce portfolio records Jericho Skincare as a store project covering website, Google Ads and SEO. No starting-point detail is published for this brand.
In ecommerce, shoppers decide in seconds whether a store feels trustworthy enough to buy from. Product discovery, reviews and a smooth path to checkout decide whether traffic becomes revenue.
02Work delivered
The portfolio entry lists website, Google Ads and SEO as the services delivered: a store build, paid search visibility and organic search improvements.
The individual pages, campaigns and timelines are not itemised in the published account, so no performance result is attributed to this project.
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
03Illustrative target — not an achieved result
310% illustrative target: increase in online orders. An online skincare store from the 10xGrowth ecommerce portfolio, supported by search engine optimisation and Google Ads. The percentage shown is an example target, not an achieved or forecast result.
The published portfolio records the services delivered but no launch date, baseline or performance figures, so no growth result is claimed.
See the full breakdown in the outcomes section below.