Xinzuo Australia

The challenge

Xinzuo Australia is the Australian store for hand-forged Damascus kitchen knives. Online shoppers compare products and prices across many stores in seconds, so the business needed to reach buyers ready to purchase and make it easy for them to check out.

In ecommerce, shoppers decide in seconds whether a store feels trustworthy enough to buy from. Product discovery, reviews and a smooth path to checkout decide whether traffic becomes revenue.

Work delivered

Google Shopping, Performance Max and product SEO for premium knife collections were set up around the products that matter most to the business, with campaign structure matched to margins and best sellers.

Product and collection pages were improved with clearer descriptions, trust signals, delivery information and stronger calls to action, reducing friction between landing and checkout.

Ecommerce tracking was configured so reporting focused on orders, revenue and return on ad spend rather than clicks and impressions.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

312% increase in online sales. Google Shopping, Performance Max and product SEO for premium knife collections for the Australian store for hand-forged Damascus kitchen knives.

The client reports a 312% increase in online sales following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.