Lemonade Valley Planting Project

The challenge

Lemonade Valley Planting Project restores native vegetation and runs carbon farming on Western Australian land. The project needed to explain a complex environmental and carbon story clearly to landholders, partners and media.

In this market, customers research online before they make contact. The businesses that are easy to find, easy to trust and easy to enquire with win the work.

Work delivered

A story-led website uses drone footage and a clear mission statement to explain native revegetation and carbon farming, with project, media release and contact sections.

SEO content targets carbon farming, revegetation and carbon credit searches in Western Australia so landholders and partners can find the project.

Contact and partnership enquiries are tracked so the team can see what content starts conversations.

The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.

The outcome

228% increase in partnership enquiries. A story-led website and SEO for a WA native revegetation and carbon farming project.

The client reports a 228% increase in partnership enquiries following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.

See the full breakdown in the outcomes section below.