Transport · Perth, WA
App landing pages, Meta campaigns and search for a Perth rideshare and carpooling app serving commuters and FIFO workers.
RideWest is a Perth rideshare and carpooling app connecting commuters heading the same way, from city trips to FIFO travel to the Pilbara. A new app needs downloads and active riders, so the business needed a landing experience and campaigns that turned awareness into installs.
In this market, customers research online before they make contact. The businesses that are easy to find, easy to trust and easy to enquire with win the work.
App landing pages explain how RideWest works, the savings on fuel and the benefits for city commuters and FIFO riders, with Download App buttons throughout.
Meta campaigns and search reached Perth commuters and FIFO workers with messaging built around cost savings and shared travel.
Tracking was set up around app store clicks and downloads rather than impressions.
Services involved
The work rolled out in four stages — built, launched, optimised, ongoing — starting with tracking and site structure, then campaigns, then ongoing optimisation. The full sequence is shown in the execution timeline below.
365% increase in app downloads. App landing pages, Meta campaigns and search for a Perth rideshare and carpooling app serving commuters and FIFO workers.
The client reports a 365% increase in app downloads following the work. A specific baseline and measurement period are not stated, so the figure is presented as reported.
See the full breakdown in the outcomes section below.
Documented services
Execution timeline
Built
Launched
Optimised
Ongoing
The outcomes
Headline result
365%
increase in app downloads
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