The Problem

SuperSealed, the experts in leak repair, faced a challenge: their online presence wasn’t attracting enough customers facing water emergencies in their homes. Despite their expertise in fixing leaking balconies, showers, bathrooms, and kitchens without removing tiles, they weren’t reaching the people who needed them most – those in urgent need of a solution. They needed someone to transform their website, optimize their SEO for better search engine visibility, and leverage Google Ads to reach potential customers actively searching for leak repair solutions.

The Solution

Our multi-pronged digital marketing strategy transformed SuperSealed’s online presence. Their website now effectively communicates their emergency services, SEO strengthens their online visibility, Google Ads & Meta ads deliver qualified leads directly to their door.

We implemented a strategic SEO campaign, enriching the website with high-quality information optimized for relevant search terms. Additionally, we built strong backlinks, boosting their Google ranking authority. This resulted in SuperSealed achieving 50+ of first-page keyword rankings for emergency leak detection services.This multi-channel approach proved highly effective:

Google Ads Strategy

Targeted Reach with Google Ads:

Our Google Ads campaign focused on generating leads for senior care services within a 50km radius of Mornington and a 23km radius of Melbourne. With a daily budget of $50, we achieved impressive results in just four months:

Calls Delivered: 56 calls from potential clients seeking senior care services.
Website Visitors: 602 clicks directed users to our client’s website for more information.
Conversion Rate: 6.31% of website visitors converted into leads.

Meta ads Strategy

Remarkable Performance with Meta Ads:

Our Meta Ads campaign exceeded expectations, generating a significant number of leads at a highly cost-effective rate:

Leads Generated: Over 270 qualified leads in just 90 days.
Cost-Per-Lead (CPL): Achieved a remarkable 80% reduction in CPL compared to industry standards, bringing the cost down to just $20 per lead.
Engagement (CTR): Increased user engagement by a staggering 140% over the past three months.
Conversion Rate: A phenomenal 48% conversion rate, signifying that nearly half of all clicks resulted in a lead.
Campaign Spend: $5,800 total investment yielded exceptional results.
Clicks: 3,050 clicks directed potential clients
Impressions: Reached a broad audience with over 221,672 impressions.

The Results

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