How We Leveraged Meta ads and Google ads to Increase the Revenue within 2 months
Increase Organic Visibility
Increase SEO Traffic
Top Three Positions
The Problem
Static Solar needed to reach a targeted audience interested in solar panel installation. Traditional marketing methods proved insufficient, necessitating a data-driven digital approach.
Their previous marketing efforts lacked focus and weren’t generating a consistent flow of qualified leads.
The goal was to generate high-quality leads and increase brand awareness. This case study dives into the implemented strategies, achieved results, and the overall impact on Static Solar’s lead generation efforts.
This case study delves into the impressive results achieved through a synergistic blend of Search Engine Optimization (SEO), Social Media Marketing (SMM), and Pay-Per-Click (PPC) advertising.
Introductions
We implemented a multi-pronged digital marketing strategy, meticulously tailored to Static Solar’s unique needs:
Meta Ads Campaign (Facebook & Instagram):
- Targeted Campaigns: Laser-focused campaigns targeted homeowners within a 50km radius of Mornington and a 23km radius of Melbourne, ensuring maximum reach within the desired demographic.
- Compelling Ad Creatives: Eye-catching visuals and persuasive messaging resonated with the target audience, piquing their interest in solar energy solutions.
- Strategic Optimization: Continuous monitoring and optimization ensured the campaigns delivered the highest conversion rates at the most cost-effective price.
Meta Ads:
- 85+ Leads: Within a 90-day timeframe, the Meta Ads campaign generated over 85 qualified leads, showcasing the effectiveness of targeted social media advertising.
- 32% Conversion Rate: An impressive 32% conversion rate from ad clicks to leads translated into a significant increase in potential customers.
- Cost-Effective Acquisition: With a cost of $3.9k for acquiring 85 leads, the campaign demonstrated a strong return on investment (ROI)
Google Ads Campaign:
- Location Targeting: Similar to Meta Ads, location targeting ensured ads reached potential customers within the designated areas.
- Keyword Research: Meticulous keyword research identified search terms relevant to solar panel installations, attracting qualified leads actively seeking such solutions.
- Conversion Tracking: Conversion tracking meticulously measured the effectiveness of the campaign in generating leads and website visits.
Google Ads:
- 6.31% Conversion Rate: Over a four-month period, the Google Ads campaign achieved a commendable 6.31% conversion rate, signifying the success in converting website visitors into leads.
- 56 Calls Delivered: The campaign successfully delivered 56 calls directly to Static Solar, providing valuable opportunities for sales conversions.
- Website Traffic Boost: A total of 602 website visitors were generated through paid ads, expanding Static Solar’s online reach and potential customer base
The Results
