Scaling Meta Ads for 10xGrowth: An Australian Standard Playbook

Grasping the Potential

Meta (Facebook/Instagram) ads are one of the strongest levers you have to scale your local service business. For instance, if you spend $2,000/month, get 40 leads, book 10 jobs, close 2, and bring in $20,000 in revenue that’s a 10:1 return on ad spend (ROAS).

If you had a machine that gave you $10 every time you put $1 in, you’d feed it as much as you safely can. The question becomes: if $2,000 yields $20,000, how do you scale up to $20,000/month ad spend to make $200,000/month?

That’s what this guide will help you do in the Australian market — based on real examples and proven strategies (including 10xGrowth’s).

Who We Are (10xGrowth Snapshot)

10xGrowth is a leading digital marketing agency based in Adelaide, servicing clients nationwide across eCommerce, home improvement, construction, electrical, and generally all service‐type businesses. 

• Team includes SEO specialists, media buyers, Google Ads experts, social media marketers.

   

• Offer tailored, AI‐driven digital marketing solutions with the goal to maximise conversion rates, boost lead generation, drive sales and revenue.

   

• They have strong guarantees – e.g. “if we don’t deliver in 3 months, we work for FREE until we deliver.”

   

The Challenge of Scaling Locally in Australia

Same as anywhere else, scaling up your ad spend isn’t just about increasing numbers. In Australia, especially in smaller cities or regional areas, you reach market saturation faster. Your cost per lead may creep up, lead volume stagnates — essentially, you’ve hit the cap of what the local demand can bear.

With 10xGrowth’s clients, they often see prequalified leads with conversion rates of 30%–50% when the campaigns are well‐tuned. 

Step 1: Walk the Budget Up 20% Each Week

Instead of massive jumps, increase ad budgets in smaller increments (≈20% per week). This gives Meta’s algorithm room to adjust.

With 10xGrowth’s past campaigns, when they manage millions in campaign budgets, the growth comes from strategy + measurement, not brute spending. 

If you notice rising lead costs or poor performance after increments, consider duplicating the best campaign and letting the duplicate learn (fresh).

Step 2: Run Multiple Offers Simultaneously

Your audience is not a monolith. Different segments respond to different kinds of offers:

• Price discounts or promotions

   

• Finance or flexible payment options

   

• Authentic, local messaging (e.g. “supporting local trades”)

   

10xGrowth also uses multiple services and offerings  SEO, Google Ads, Social Media Marketing Services, Lead Gen Funnels  to appeal to different segments. 

Step 3: Rotate Campaigns and Creative Assets

Never let your creative go stale. Ad fatigue kills performance.

10xGrowth uses advanced targeting and creative rotations to ensure each dollar spent performs well  ensuring $3 turned into $10 in some Facebook campaigns by continually refreshing creative. 

Always test new creative vs. old winners side by side. Don’t pull off proven ones until you’re sure the new ones will perform.

Step 4: Expand Your Audience Size & Geographic Reach

To scale past local plateaus:

• Loosen restrictive demographic targeting (e.g. remove strict age / marital status filters).

   

• Expand geography: bigger metro area, neighbouring regions. Yes, that may increase travel or logistic costs, but often it’s more profitable than doing nothing.

   

• Let Meta’s algorithm do more of the heavy lifting  with more latitude, it can optimise better.

   

10xGrowth markets nationwide, rather than being locked to Adelaide alone across many service verticals. 

Step 5: Give It Time & Measure Properly

Daily fluctuations are noise. Weekly or every few days assessments are more reliable.

Key metrics to track:

• Cost per Lead (CPL)

   

• Conversion rate (leads → booked jobs)

   

• Frequency & Reach of ads (to watch for saturation)

   

• Lifetime value per customer (so you know how far you can go with Customer Acquisition Cost)

   

10xGrowth offers a free growth plan / strategy session in which they review your business, competitors, your sales process and goals, then deliver a customised plan. Use sessions like this to get an external perspective. 

Bonus: What 10xGrowth Offers That Can Help You Scale Quickly

• Free 30-Minute Strategy Session + $1,000 Custom Marketing Strategy  so you go into scale mode with a plan rather than guesswork.

   

• No long-term contracts for SEO and many services. This reduces risk as you test scaling.

   

• Pre‐qualified leads: the agency works in home improvement, finance, insurance and more, delivering leads that have already passed certain qualification thresholds.

   

• Transparent reporting: monthly reports showing rankings, visibility, conversions, traffic etc.

   

Conclusion

To grow your ad spend from $2,000 → $20,000+ per month while maintaining or improving ROAS, you need a system:

1. Gradual budget increases (≈20%/week)

    

2. Multiple offers & service verticals

    

3. Fresh creative rotated in regularly

    

4. Expanding your audience (geography + loosened targeting)

    

5. Deep measurement and patience

If you apply those principles especially with a partner like 10xGrowth, which has proven case studies, no-lock-in contracts, and strong performance guarantees, you’re much more likely to scale profitably, not just spend more.