Having an online presence in today’s connected world is a given, people know that for any business to survive they need to have a properly coordinated digital strategy. One effective tool to stand out in the local market is Google My Business (GMB). But did you know that you can supercharge your GMB presence with ads? In this blog post, we’ll explore how GMB ads can help your business thrive and can be a great addition to your overall social marketing strategy.

Understanding Google My Business

First, let’s recap what Google My Business is all about. GMB is a free platform from Google that allows businesses to create and manage their online presence, particularly on Google Search and Google Maps. It’s an invaluable tool for local businesses looking to connect with nearby customers. When someone searches for a product or service on Google, they often see a map with listings of businesses in their area – this is where your listing comes into play.

The Power of GMB Ads

While having a well-optimized GMB listing is essential, GMB ads take your local marketing to the next level. Here’s how they can benefit your business:

  1. Increased Visibility: GMB ads can place your business at the top of local search results, giving you prime real estate on Google Search and Google Maps. When users search for keywords related to your business, your ad appears prominently.
  2. Driving More Clicks: Your ad includes important information such as your address, phone number, and business hours. Users can easily click to call you, get directions, or visit your website, which can result in more conversions.
  3. Stand Out with Reviews: Positive reviews from your listing can be featured in your ad. This social proof can make your business more appealing to potential customers.
  4. Controlled Budget: Google My Business ads work on a pay-per-lead basis, so you only pay when someone takes action, like calling your business. This means you have control over your advertising budget.
  5. Location Targeting: You can choose the specific geographic areas where your ad appears. This ensures that you’re reaching the right local audience.

Getting Started with GMB Ads

Ready to get started with GMB ads? Here’s a simplified step-by-step guide:

  1. Claim and Verify Your GMB Listing: If you haven’t already, claim your business on Google My Business and go through the verification process.
  2. Create a Google Ads Account: If you don’t have one, set up a Google Ads account.
  4. Link GMB and Google Ads: Connect your GMB listing to your Google Ads account. This integration is crucial for GMB ads to work effectively.
  6. Set Up Your GMB Ad Campaign: In Google Ads, create a local search campaign. Choose your target location, set your budget, and create engaging ad copy that highlights your unique selling points.
  7. Monitor and Optimize: Regularly check your ad campaign’s performance. Adjust your budget and ad copy as needed to maximize results.

In conclusion, Google My Business ads are a potent tool for local businesses looking to increase their online visibility and attract more customers. By combining the power of Google My Business with well-crafted ads, you can create a winning strategy for dominating the local market. Don’t miss out on this opportunity to shine in your neighborhood and grow your business.

10xGrowth is an Adelaide based digital marketing agency that can handle both your Google Ads campaigns as well as managing your GMB account. We have years of experience in increasing leads through innovative strategies.