Let us take a look at how we did it and how we can help you accelerate your business growth. If you are looking to increase stagnant sales or start a new business using Google Ads. This case study will provide a glimpse as to what is possible with a carefully crafted Google Ads strategy from 10xgrowth.
Client Background:
The client is a new business startup specializing in wrong fuel recovery assistance in Melbourne, Australia.
They are professionals who are focused on helping individuals who have mistakenly filled their vehicles with the wrong type of fuel, (e.g. diesel instead of petrol or vice versa).
Since they are a startup, they needed leads to generate quick business. This is the reason they turned to Digital Marketing and ultimately, Google Ads.
While people may be aware of such services, we wanted to get the clients name out there. We wanted people to know about the competitive rates and quick service.
Objectives:
- Increase brand awareness for the wrong fuel emergency service provider in Melbourne.
- Educate vehicle owners about the risks associated with misfuelling and the importance of seeking professional assistance promptly.
- Encourage vehicle owners to contact the client for immediate wrong fuel assistance.
Google Ads Strategy:
Our Google Ads strategy was simple, we wanted brand visibility and showcase the cost effectiveness and professional emergency service.
- Keyword Research: We conducted extensive keyword research to identify relevant search terms related to wrong fuel incidents in Melbourne. They included keywords like “wrong fuel assistance Melbourne,” “I put diesel in petrol engine,” “how to repair wrong fuel in engine,” to ensure the ads reached users actively searching for help after misfuelling their vehicles.
- Target Audience Segmentation: We tried to identified specific audience segments based on demographics, location, and interests. They prioritized vehicle owners in the Melbourne metropolitan area and users who had previously searched for automotive-related topics. However, almost anyone can have problems with fuel quality so we tried to keep it broad.
- Ad Campaign Creation: We created a single unified campaign incorporating the best practices that came out of our research. We have two different call ads as people in emergency situations are most likely to reach out over the phone instead of submitting time consuming forms.
- Compelling Ad Copy: We created a compelling ad copy highlighting the client’s expertise in handling wrong fuel emergencies and quick response times. The potential risks of using the wrong fuel were highlighted as well. Tried to use a strong call to action and engaged clients to call the number to get assistance.
- Geo-Targeting: Since the client’s service area was limited to Melbourne and surrounding areas, we employed geo-targeting to ensure the ads only appeared to users within the city or nearby suburbs. This helped optimize ad spend and avoid displaying ads to irrelevant audiences.
Results:
The Google Ads campaign had a significant impact on raising wrong fuel emergency service awareness in Melbourne:
- Increased Click-Through Rates (CTRs): The compelling ad copy and relevant targeting led to higher CTRs, indicating increased engagement from users searching for wrong fuel assistance. This led to amazing engagement even with limited landing page capabilities.
- More Emergency Calls: Since we had a sharp focus on calls, we were able to significantly scale up the call volume month over month and ensured we had good business almost every single day. The calls ramped up after the first month and have since climbed steadily.
- Improved Brand Visibility: The strategic use of keywords and geo-targeting ensured the client’s ads appeared prominently in relevant search results, most of the time, the client was ranking at the top close to 50% of the time.
- Positive User Feedback: Users who availed the wrong fuel emergency services appreciated the prompt and professional assistance as per the client. This is very important to generate word of mouth brand awareness which has extremely high conversion rates.
- Measurable ROI: The client experienced a measurable return on investment, with an increase in wrong fuel assistance requests and improved recognition as a reliable emergency service provider in Melbourne. Since the client was able to increase his business, he decided to ramp up the budget to almost AUD 5800 per month.
Conclusion
Through a well-executed Google Ads strategy, the client successfully scaled the new business, and provided timely assistance when required. The strategic use of keywords, ad extensions, contributed to the campaign’s success. This helped the client reach customers at the very moment they needed the services the most.
10xgrowth offers the following services that can help propel your company’s lead generation process –
– Helping you understand you ideal customer
– Helping you focus on a specific niche
– Creating an irresistible offer for your prospects
– Write a proven Ad Copy, Ad targeting and graphic
– Create a lead Magnet and Customer Acquisition funnel
– Automate your day to day customer interaction to provide a fool proof customer engagement strategy
Hit the button and book a No Obligation Consultation and we will have a plan ready for you!