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The Problem

Superior Exterior Cleaning, a leading Adelaide-based company, partnered with us to revitalize their digital marketing strategy and generate more leads. We implemented a targeted Google Ads campaign focused on acquiring high-quality leads and driving conversions. This case study delves into the strategies employed and the impressive results achieved over a 6-month period (November 2023 – April 2024).

Superior Exterior Cleaning faced the following challenges:

Limited lead generation: The existing marketing efforts weren’t generating enough qualified leads to reach their sales goals.
Brand awareness: They needed to increase brand visibility in the competitive Adelaide pressure cleaning market.
Targeted audience: Reaching the right customers who were actively searching for pressure cleaning services.

The Solution

To address these challenges, we implemented a comprehensive Google Ads campaign that included the following elements:

Keyword research and targeting: We meticulously researched relevant keywords with high search volume and low competition. This ensured our ads appeared when potential customers searched for terms like “pressure cleaning Adelaide,” “residential pressure washing,” and “window cleaning services.”
Compelling ad copy: We crafted high-impact ad copy that highlighted Superior Exterior Cleaning’s unique selling points, such as their eco-friendly cleaning solutions, expertise, and commitment to customer satisfaction.
Landing page optimization: We ensured the landing pages visitors arrived at from the ads were optimized for conversions. This included clear calls to action, informative content about Superior Exterior Cleaning’s services, and user-friendly forms to capture leads.
Conversion tracking: We implemented conversion tracking to monitor the effectiveness of the campaign. This allowed us to identify the most successful keywords and ad variations, and optimize the campaign accordingly.

The Results

Results

Increased conversion rate: The campaign achieved a remarkable conversion rate of 7.35%, signifying that a significant portion of website visitors converted into leads.
Lead generation: The campaign generated a substantial number of leads, with 43 calls directly attributed to the ads and an additional 181 leads captured through website forms.
Website traffic: The campaign successfully drove 2,226 website visitors through paid advertising, expanding Superior Exterior Cleaning’s reach and brand awareness.

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