We helped Dipac - Online Couselling company to rank 1st on SERP

The Problem

DIPAC Counselling and Therapy services in Canberra are known to address and resolve a wide range of issues from relationship problems to handling stressful situations and lifestyle changes. Their therapists help in improving the mental well-being of individuals. DIPAC wanted to rank their website on Page 1, also they wanted to strengthen the online presence and make huge improvements in their social media strategy and considerably good in-flow of leads. They wanted to book their appointment calendars in advance. This is when our team at 10xGrowth decided to make huge improvements in conversions without overextending resourcing.

Organic Ranking Strategy

10xGrowth started off the project by conducting comprehensive research into the industry and target market and identified high-value keywords that were then implemented into our keyword mapping process. We then analysed the trends of any existing ranking keywords and chose the most effective and correlating high-value keywords and mapped them to DIPAC’s main pages.

After the onsite and content optimization was complete, we commenced the link acquisition campaign to boost the authority of the DIPAC domain. Our outreach team focused their initial efforts in building new local directory and citation links which would establish a solid foundation for the domain whilst acquiring authoritative links from high-value, trusted domains from relevant niches.

Ads Strategy

We were able to create custom audiences off the back off their pixel data, building out lookalike audiences and retargeting audiences. We built out a landing page for DIPAC, ensuring which type of counselling the users wanted before submitting a lead.

We built out a campaign reaching our prospecting audiences, one ad set focussing solely on lookalikes and the other interest based. Our second campaign was purely focused on retargeting for users who did not submit a lead but showed interest through browsing the landing page or the website.

By creating videos ad copies, we were able to give a glimpse of the services to the clients and further encouraging them to find out more information. This proved to be the best framework for their ads as within the first three months, we were able to generate good amount of leads at a very profitable cost per lead. 

With Google Ads, we helped DIPAC generate fair amount of leads, we were able to put DIPAC in front of their potential clients at the very moment they were actively searching for counselling service.

The Results

The result came instantly, and this is the benefit of using an agency to help you use the tools available to your business.

The leads volume continued to increase, and we were able to book DIPAC’s appointment calendar in advance.

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