How we doubled Easycar Transport's ROAS with performance marketing on meta and Google ads

Increase Organic Visibility

Increase SEO Traffic

Top Three Positions

The Problem
Our initial assessment revealed a complete lack of digital presence for Easy Car Transport. We could find that No SEO/keyword strategy, content strategy, or website conversion plan existed for the website. Due to this they were absent from Google search results for relevant services and routes, even for their company name.
The lack of digital foundation made it difficult for them to reach their target audience and generate leads.
In essence, we were starting from scratch. By addressing these critical gaps, we could lay the foundation for a successful digital marketing strategy and lead generation.
The Solution
We implemented a comprehensive digital marketing strategy encompassing SEO, SMM, and PPC, tailored to achieve EasyCar Transport’s goals. This multi-channel approach proved highly effective:
- Conversion Optimization
- Social Media Marketing
- Google ads
- Remarketing
Our data-driven PPC campaigns boosted Auto Transport Company’s conversion rate by 119%, giving them a clear edge over competitors.
Meta Ads: Cost-Effective Lead Generation
- 225% Increase in Lead Volume: We significantly boosted lead generation compared to the previous quarter.
- Maintained a Low CPL of $6: Our Meta Ads campaigns delivered leads at a consistently cost-effective rate.
- Increased Engagement (CTR) to 2.62%: Engaging ad content captured user attention.
- High Conversion Rate (35%) : A significant portion of website visitors converted into leads.
Google Ads: Targeted Local Reach
- 32.22% Conversion Rate: Google Ads delivered outstanding results, with a high percentage of users converting into leads.
- 161 Calls Delivered: Targeted campaigns within a 40km radius of major cities generated calls for senior care services.
- 360 Website Visitors: Strategic ad placement attracted users interested in senior care options.
Organic Growth:
- 96.7% Increase in Organic Traffic: Our SEO efforts significantly enhanced EasyCar Transport’s website visibility over time.
Meta Ads
Our data-driven PPC campaigns boosted Auto Transport Company’s conversion rate by 119%, giving them a clear edge over competitors.
Meta Ads: Cost-Effective Lead Generation
- 225% Increase in Lead Volume: We significantly boosted lead generation compared to the previous quarter.
- Maintained a Low CPL of $6: Our Meta Ads campaigns delivered leads at a consistently cost-effective rate.
- Increased Engagement (CTR) to 2.62%: Engaging ad content captured user attention.
- High Conversion Rate (35%) : A significant portion of website visitors converted into leads.

Google Ads
Google Ads: Targeted Local Reach
- 32.22% Conversion Rate: Google Ads delivered outstanding results, with a high percentage of users converting into leads.
- 161 Calls Delivered: Targeted campaigns within a 40km radius of major cities generated calls for senior care services.
- 360 Website Visitors: Strategic ad placement attracted users interested in senior care options.
Organic Growth:
- 96.7% Increase in Organic Traffic: Our SEO efforts significantly enhanced EasyCar Transport’s website visibility over time.

The Results

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