How We Helped Done Right Roofing to drive Organic traffic and Revenue within 4 weeks

The Problem

Many SEO clients face a common hurdle: achieving organic search visibility for their top business keywords, which might not always align perfectly with user search intent. In other words, they need to be found by the right people searching for the right things.

This was precisely the case with Done Right Roofing. When they came to us, they had no prior SEO efforts in place. We needed to build everything from the ground up – keyword planning, content strategy, and technical optimization.

A Holistic Approach:

Our strategy addressed both on-page and off-page SEO factors. We ensured the website’s technical foundation was solid: fast loading speed, secure connection, and well-structured URLs all play a crucial role in search engine ranking. Additionally, we optimized internal linking to enhance website crawlability.

The Solution

We implemented a targeted Google Ads campaign focused on roofing and related keywords relevant to the Adelaide area. This ensured our client’s ads were seen by users actively searching for roofing care solutions in their immediate vicinity.

Content is King:

Having a technically sound website is just one piece of the puzzle. We identified high-performing keywords that matched user search intent, then crafted engaging blog posts that targeted these keywords. By creating valuable content, we aimed to attract visitors and establish the website as a trusted resource within its industry. This content-driven strategy is key to unlocking the website’s organic search potential.

Google Ads

The Results and analytics of Google ads

Effective Lead Generation: The campaign generated 1,174 website clicks within four months, driving potential customers to learn more about available senior care options.
High Call Volume: The campaign successfully delivered 110 calls to the client from interested users, demonstrating a strong conversion intent.
Conversion Rate: While the overall conversion rate was 9.97%, it’s important to consider the specific nature of senior care services. Decisions often involve family members and can take time, impacting the immediate conversion rate. Nonetheless, the generated calls indicate a high level of interest from qualified leads.

Meta Ads

By the Numbers with Meta ads, we have generated

Leads Generated: 107
Cost: $19

This data showcases the power of our approach in maximizing lead generation while minimizing costs. We successfully attracted a high volume of qualified leads for Done roofing at a significantly lower cost than industry averages.

With our on-page optimization and quality backlinking, keyword rankings have improved to page 1 in Google search results.

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