Live Well

The Problem

This case study explores the impactful digital marketing campaign developed for Live Well Home & Community (Live Well), a leading provider of in-home aged care services in Sydney and Melbourne. The campaign aimed to increase brand awareness, generate qualified leads, and ultimately drive conversions for their home care packages.

Before they onboarded with us they had no SEO work done earlier and hence keyword planning to designing content around needed to be started from scratch.

During our long-term collaboration with the client, we’ve made sure not to overlook technical aspects of SEO. The site’s speed, security and links were in order, URLs were indexing and crawlable. Next up was to work on the undiscovered potential – bringing visitors to the site with high-performing blog posts and to rank them for the top performing keywords.

Challenges

Reaching a targeted audience of adult children or family members seeking senior care solutions.
Highlighting the benefits of in-home care compared to alternative options.
Standing out in a competitive online marketplace.

Google Ads Campaign

Targeted Keywords: We focused on relevant keywords like “in-home care for seniors Sydney,” “aged care packages,” and “senior home help Melbourne.”
Optimized Landing Pages: Landing pages were designed to seamlessly convert clicks into leads, showcasing Live Well’s services and benefits.
Conversion Tracking: Conversion tracking was set up to monitor lead generation and measure campaign effectiveness.

Google Ads

Impressions: 14.4K
Clicks: 916
Average CPC: $5
Conversions: 120
Cost per Conversion: $4.56

Targeted Keywords: We focused on relevant keywords like “in-home care for seniors Sydney,” “aged care packages,” and “senior home help Melbourne.”
Optimized Landing Pages: Landing pages were designed to seamlessly convert clicks into leads, showcasing Live Well’s services and benefits.
Conversion Tracking: Conversion tracking was set up to monitor lead generation and measure campaign effectiveness.

Meta Ads

Reduced Cost-per-Lead (CPL) by 80%: Our average CPL across both platforms was significantly lower than industry standards, at just $4.56 (Google Ads) and $1.2 (Meta Ads).Delivered an impressive 210 leads within the last 90 days. The campaign achieved a significantly lower CPL of $1.2 compared to the industry standard of $18, representing an 80% reduction. Engagement (CTR) also skyrocketed by 130% over the last two months.

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