They came onboard with us and we set out to develop a strategy that would help them reach new audiences, engage with their previous customers and followers and continue to see success with retargeting. We focused on testing audiences and copy to start with. As they have such a broad target market it was easier for us to identify key markets and identify potential success groups this way.

Also since Origani was an esteemed brand, there already was enough brand recognition. But when they onboarded with us, we understood that when we run ads retargeting can’t be your only focus if you are trying to scale the revenue.

We did a split test with a lot of creatives and audiences. We also tested out different ad platforms – Bing ads, Facebook Ads and Google Ads. Of those Bing ads had less reach. In Facebook we could generate about 3.5x ROAS for an ad spend of $696.

But when we had launched ad campaigns on Google. Voila! That’s the platform which worked for Origani and gave us low cost per Acquisition and Higher average order value.