If your Facebook and Instagram ads don’t feel the same anymore, you’re not imagining it. Across Australia, and especially for local brands running Facebook ads in Adelaide, performance patterns have changed. Campaigns behave differently. Learning flows in a new direction. Results now depend less on targeting tricks and more on the strength of the ads themselves.
Behind this shift is Meta’s new AI-driven ad delivery system, often referred to as the Andromeda update. While there hasn’t been a loud public announcement, the platform’s internal changes are already reshaping how social media marketing in Adelaide works.
For any marketing agency, business owner, or brand investing in paid social, understanding this shift is now essential. At 10xGrowth, we see this change reflected daily across local Adelaide ad accounts.
For years, success in advertising depended on selecting the “right” audience.
Interests. Behaviours. Demographics. Narrow filters.
Today, Meta’s system handles most of that automatically.
The platform now decides who should see your ads based on real-time behaviour, engagement patterns, and predictive signals. Instead of manually finding audiences, advertisers are now feeding the system strong data so it can learn and improve.
This is why many high-performing digital marketing agencies are moving toward broad targeting. It gives Meta’s system enough space to explore, identify patterns, and optimise delivery.
For businesses using social media management, this means the core job has shifted from audience building to message building. This shift sits at the heart of how 10xGrowth now structures campaigns.
Images, videos, headlines, and copy are no longer just visual elements.
They are instructions.
Meta’s AI studies how people react to each ad and automatically routes it toward users most likely to engage, enquire, or convert.
In simple terms, your ads now perform the role that targeting once did.
This is why strong social media marketing agency teams invest heavily in creative variety. Different offers, emotions, problems, and benefits give the system richer signals to work with.
Instead of testing audiences, modern Adelaide social media marketing strategies test ideas. At 10xGrowth, creative testing is the foundation of performance.
Complex account setups slow learning.
Splitting budgets across many small ad sets limits the data Meta needs to optimise delivery.
Most strong-performing Facebook advertising Adelaide accounts today follow a cleaner model:
This structure allows the system to gather stronger signals, distribute budgets more efficiently, and improve results over time.
For a growing marketing company, this creates more stable and scalable performance. This is also the structure used by 10xGrowth when building long-term advertising systems.
Meta has rebuilt its advertising engine using advanced AI systems capable of analysing massive volumes of user and creative data in real time.
Every impression is now selected based on predicted outcomes, not simple interest matching.
This means manual targeting methods can no longer compete with the system’s speed or depth of analysis.
For brands running Facebook ads campaigns, this is why detailed interest stacks are producing weaker results compared to creative-led strategies. Helping Adelaide businesses adapt to this change is a key part of the work done at 10xGrowth.
Modern social media growth is built on five core pillars:
Campaign consolidation improves learning and budget efficiency.
Successful social media marketing campaigns often run 10 to 20 unique creatives at once.
New creatives every one to two weeks prevent fatigue and stabilise performance.
Existing customers and past leads are filtered when running lead generation Adelaide campaigns.
Success is tracked through qualified leads, sales, bookings, and long-term value.
This is how modern social media company Adelaide teams build reliable ad systems, and how 10xGrowth designs campaigns for sustainable growth.
Advertisers must accept a new reality.
You control fewer manual levers, but you gain far more growth potential.
The system rewards advertisers who move quickly, test often, and maintain strong creative pipelines.
For any digital marketing agency, speed of experimentation has now become more important than precision targeting.
The brands winning today operate like creative studios, not audience technicians.
Meta’s new system rewards clarity, relevance, and strong creative. Modern social media marketing in Adelaide is no longer about finding attention; it is about earning it. At 10xGrowth, we help brands rebuild their ad systems for today’s Meta environment through smarter structure, creative-driven campaigns, and real performance tracking. Whether you need social media management Adelaide, Facebook advertising Adelaide, or a long-term digital marketing agency in Adelaide partner, 10xGrowth builds systems designed for growth.
Running ads but not seeing stable results?
10xGrowth is a performance-focused marketing agency in Adelaide helping brands modernise Facebook advertising with smarter structure, better creatives, and real business tracking. Speak with 10xGrowth today and discover how your ads should really be working.
10xGrowth takes the guesswork out of digital for compaines of all sizes. Think of us as an in-house facebook experts who can explode your business growth with proven lead generation funnels.
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