5 Powerful Ways to Improve Your Instagram Engagement Rate in 2024

Instagram is one of the most popular social media platforms, and it can be a powerful tool for your brand. If you want to use Instagram effectively, you should know how to calculate and improve your engagement rate by hiring a social media consultant in Adelaide. 

When you use Instagram for marketing, you need great content that engages your audience and drives traffic. That is why understanding Instagram engagement and knowing how to improve it are critical for successful Instagram marketing. 

What is Engagement Rate? 

Engagement rate is the percentage of followers who interact with your content, which includes likes, comments, and shares. It is measured by dividing the number of likes, comments and shares by a post’s total number of followers. If you get 100 likes on an Instagram post that has 1,000 followers, your engagement rate would be 10%. 

Why Does Engagement Rate matter? 

Organic reach is declining across social platforms. This means that there are fewer users seeing content organically in their newsfeeds compared to last year. If you want to make sure your posts receive enough distribution so they can be seen by all your followers (and beyond), then it’s important to have high organic engagement rates as well as large follower counts so that more people see them when they appear on their feeds without any paid promotion or advertising budget behind them. 

Why Should You Care About Engagement Rate? 

Engagement rate is a metric that measures how much interaction your content receives. The higher this percentage, the more people are engaged with your brand. 

The main reason to care about engagement rate is because it gives your insight into how well your content works with followers. If your engagement rate is low, then it means that people are not engaging with what you are posting and may not have any interest in liking or commenting on it. 

If the engagement rate is high, then it means that followers like what they see and want more of it! In this case, try new things by posting diverse types of images and videos that show off different sides of yourself as a brand while keeping up with what has been working best so far (for example: try out some photos from behind-the-scenes projects).  

How to Calculate Your Instagram Engagement Rate 

To calculate your Instagram engagement rate, you will first need to know how many likes and comments your posts have received. 

Let us say you have a total of 500 followers, and you have posted 10 times this month. This means that in addition to the 5,000 likes and comments from all your posts, each post will also have an average of 500 likes and comments. 

Now that we know how many likes or comments each post has received, let us do some math! 

• Calculate all the likes for your last 10 posts 
• Add up all the comments for your last 10 posts 
• Add 100 to both numbers (we are multiplying by 100 because Instagram rounds anything less than 0.01) 
• Divide both new totals by your current number of followers 

Tips to Improve Your Instagram Engagement Rate With Social Media Consultant in Adelaide: 

You can hire a social media consultant in Adelaide for improvement of engagement rate for Instagram. Read these tips to get an idea to improve engagement rate. 

• Use a hashtag: It is hard to engage with people in a group if you do not know they are there, so why not make it easy for them? A hashtag can help you find new followers and build relationships with them. 
• Make your caption relevant: Your caption should be brief, but full of personality! The most engaging captions are often fun or relatable–and sometimes both! Try taking inspiration from the photo itself, or just share something that is on your mind right now (like: “This weather is crazy! I want to jump in the pool already.”) 
• Show your brand personality: People engage with brands they feel connected to. Build this connection by showing your followers who you are.  
• Create several types of posts: While Instagram is traditionally a photo-sharing app, creating other types of posts can help increase your engagement. Videos receive twice as much engagement as photos, and reels provide many collaboration features to help further. 

• Collaborate with other creators: People love seeing their favorite content creators’ partner with brands they love. If the collaboration feels genuine and relevant to your audience, have fun connecting with your favorite creators and brands! 

Conclusion 

In summary, engagement rate is a great metric to track. It is important to know how many people are interacting with your brand so you can see if there are any trends or patterns that you should be aware of. If your engagement rate is low compared to others in your industry, then it may be time for some changes. You can contact 10xgrowth for social media marketing in Adelaide. We offer full-service marketing, creative, media and technical disciplines, all grounded in a unique understanding of online culture and social behaviors. Contact us at +61 8 8367 9649 today!