Search Engine Optimization (SEO) is the process of improving the visibility of your website in search engines. And you can improve your traffic by hiring SEO experts in Adelaide. If you are a small business owner, you will agree that it is one of the most important aspects of running your company online. In fact, there are many benefits to using SEO. For example, it can increase your site’s traffic as well as sales and revenue. But what most people do not know is that there are also many technical factors involved in getting yourself ranked higher in SERP (search engine results pages) 

Create a Website Sitemap 

A site map is a file that contains links to pages and other resources on your website. The site map allows search engines to crawl your entire site much more effectively, and it is also beneficial for users who are looking for specific content. Creating a sitemap does not take long, and it should be one of the first things you do when setting up your new site or redesigning an existing one. 

Fix Broken Links 

Broken links are a problem for both users and search engines. A terrible experience for your site’s visitors can result in them leaving, which is bad for business. Additionally, broken links can cause a loss of revenue since Google has been known to penalize websites with too many internal linking errors (and even penalize entire sites). Broken links are also bad for your reputation—if people share those broken pages on social media or elsewhere, that will reflect poorly on you as well as your brand. If you have doubt about this you can always hire SEO experts in Adelaide.

Use SSL certificates 

A business without an SSL certificate is like a car without seat belts. It might be legal to drive a car, but it is not safe. 

Google said in their announcement: “Starting in July 2018, Chrome will show the “Not secure” warning in two additional cases: when users enter data on an HTTP page, and on all HTTP, pages visited in Incognito mode.” To ignore this penalty, you need to install an SSL certificate on your website. 

Add structured data/schema markup 

Structured data, also known as schema markup, help search engines contextualize and understand your website content and rank it more accurately. It helps to display the information in the form of a rich snippet on the results page. 

Enhance Page Loading Speed With help of SEO experts in Adelaide

  • Page loading speed is a key factor for SEO. Google recommends that pages load in 2 seconds or less, so the faster your page loads, the better. 
  • Here are some basic tips to make your site’s pages load faster: 
  • Optimize images properly (e.g., use image compression) 
  • Use a CDN (content delivery network) 
  • Minimize redirects 

Optimize Your Images With the help of SEO experts in Adelaide

  • Use Image Alt Tags. 
  • Use Image Titles and Captions. 
  • Make Sure You Are Using the Proper File Name and Extension: This will help Google know what type of file is being served, which in turn helps it better index your website.  

Use Breadcrumbs & Internal Links 

Breadcrumbs is a navigation tool that helps users understand how they got to their current location. They also help search engines understand the structure of your site and should be used as an internal linking strategy. 

The breadcrumb trail consists of a series of links showing the path between one page to another on your website (and where they lead). As users click through these links, they can see which categories or pages they have previously visited on your site — which is helpful because it allows them to quickly navigate back there if needed. 

For example: If someone visits your homepage, then clicks through two subcategories before landing on a blog post, their breadcrumb trail would look something like this: Home > Blogs > Categories > Technology > SEO Tips & Tricks > SEO Checklist for 2022. Don’t worry SEO Experts in Adelaide will help your all process.

Use a Responsive Design, Mobile-Friendly Website 

Using a responsive design is one of the most crucial factors in making sure your website is mobile-friendly. A responsive design adapts to the screen size of the device and makes it easier for users to navigate your site. This is important because more than half of all searches are conducted on mobile devices, and if your site is not designed with that in mind, you could miss a lot of traffic. 

In addition to being easier for users to navigate, a mobile-friendly website also increases your chances of ranking higher in search engines—and ranking higher means getting more clicks! 

Optimize the Content for the Mobile  

Whether you are creating a blog post or a landing page, ensure that users on mobile devices can see the content. Also, write content that is easy to scan with short sentences and short paragraphs. 

Conclusion 

There you have it, a complete, 10-point SEO checklist covering all tasks that will drive you to search visibility, rankings, organic traffic, and sales in 2022 and beyond. 10xgrowth is the leading all-in-one enterprise-level SEO platform that can help you scale SEO success. To ensure your website is compliant with search engine guidelines, verify this technical SEO checklist, and do not forget to contact SEO experts in Adelaide today! 

 

 

About the Author

Alisha Sharma

A digital marketing expert with extensive experience building, maintaining and running successful digital marketing campaigns. A wife and mother of two lovely kids.  Bringing forth broad marketing knowledge, coupled with focused campaign experience. Experienced in leading teams of digital marketing professionals to meet and exceed digital marketing goals.